The Do’s and Don’ts of How to Use Hashtags
“We talk about hashtags a lot, but we haven’t stepped back to consider the basics in a while. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search — we all know that. Hashtags have become such a common practice these days that people have started using them outside of their intended purpose. People use them in text messages, chats, songs, and advertisements.”
Hashtags are such a prominent part of tech culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year (#standards). Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags.
Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.
Knowing how to use hashtags is fundamental to your success on social media. Here are a few best practices to help you achieve that success.