Smartphones from Oppo, Vivo Make Gains on the iPhone in China

eMarketer recently examined the results of new Kantar Worldpanel ComTech estimates suggesting a decline in market share for foreign smartphone manufacturers like Apple. And with the release of full-year 2016 estimates on smartphone shipments in China by International Data Corporation (IDC), there’s further evidence of the continued rise of local manufacturers Oppo and Vivo. The two firms appear to have found a winning combination of pricing and features, allowing them to beat out more established competitors like Apple and Xiaomi.

Top 5 Smartphone Brands in China, Ranked by Shipments, 2015 & 2016 (millions, % of total and % change)

According to IDC, iPhone manufacturer Apple’s market share in China fell to 9.6% in 2016, down from 13.6% a year earlier. Apple shipped 13.5 million fewer phones in 2016 than it did the previous year. At the same time, China-based smartphone manufacturer Oppo saw its market share more than double, climbing from 8.2% in 2015 to 16.8% last year. Oppo shipped 78.4 million

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