Nielsen: Smartphones, internet are eating our TV time
“It’s really clear that the continuous utilization of mobile phones phones is having some impact on the framework in general. The new research information likewise takes a look at time spent watching video on different gadgets, however not for TV-associated gadgets, where clients were timed playing games as well.Sometimes individuals are utilizing mobile phones while staring at the TV, or utilizing them outside the home where it wouldn’t cut into TV time. Furthermore, some mobile device use is, well, to watch TV shows.”
LOS ANGELES: The use of internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially undermining the notion that mobile devices merely serve as second screens” while people are plopped in front of the set.
Data provided to The Associated Press show an increase in the number of 18-to-34-year-olds who used a smartphone, tablet or TV-connected device like a streaming box or game console. That grew 26% in May compared with a year earlier, to an average of 8.5 million people per minute.
Those devices, which all showed gains in usage, more than offset declines in traditional TV, radio and computers. In the same age group, the demographic most highly coveted by advertisers, use of those devices fell 8% over the same period to a combined 16.6 million people per minute.
It’s not a one-to-one tradeoff, though. Sometimes people are using smartphones while watching TV, or using them outside the home where it wouldn’t cut into TV time. In addition, some mobile device use is, well, to watch TV shows.
Nielsen’s inaugural “Comparable Metrics” report for the first time presents data on average use per minute, making it possible to directly compare various devices. The study counts all apps, web surfing and game play but not texts or calling.
The results confirm a trend in other Nielsen data that found viewing of traditional TV — through a cable or satellite connection or an antenna — peaked in the 2009-10 season.