Love It Or Hate it, Instagram’s New Logo Is So Internet Right Now

“Personally, I don’t like the new logo but I don’t hate it neither. The app is still as it is so I wouldn’t mind having a new logo.”


Instagram revealed a new, updated design for themselves yesterday and naturally, many good people of the Internet lost it. (The New York Times NYT +1.32% called the resulting online explosion of strong opinions, jokes, GIFs and virtual hand-wringing a “freakout.”)

Gone was the leather-clad vintage camera icon Instagram had been rocking since launch five years ago and in its place glowed an abstract but simple graphic of a camera laid over a color gradient taken from the 90’s. As a icon change the new one caters to the current web aesthetic — but the critics aren’t having it.

Tim Nudd of ADWEEK called it “a travesty” and he joined a chorus of others wondering if it could be changed back. The Guardian’s Hannah Jane Parkinson was equally unkind,describing it as if “the camera was murdered, and chalk was drawn around its body. Murdered at sundown.”

As scary as change is, Instagram was long overdue for a logo change; Instagram’s icon stopped looking like it belonged on the Internet years ago.

When the company started in 2010, the service was all about giving your photos a “vintage feel” via filters and back then a …


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